According to the International Council of Shopping Centers (ICSC) Holiday Consumer Purchasing Trends study, physical stores drove sales with 91% of consumers choosing brick and mortar retailers over the 2015 holiday season (Nov. 1-Dec. 25). The strength in brick and mortar is largely due to the technological advancements made by retailers and the savviness of consumers, according to ICSC, a trade association of the shopping center industry that has 70,000 members in more than 100 countries repre...